It is one of the most surprising mistakes and one of the most common. Depending on the area of business the site belongs to, there can be more or less crucial mistakes. Also, most of us dealt with fake testimonials, especially on some shady landings of weird short-lived companies. It reveals whether the site is abandoned or ill-conceived. The testimonials section becomes a weak point of the website incredibly often. Mistakes to Avoid with Website Testimonials Later in this article, we will talk about great testimonials plugins. For testimonials, the most important thing is the design’s flexibility and different layouts to show things beautifully.įor reviews, though, it’s also essential to have the functionality of submitting them and verifying users to be sure that they are clients and that the information they provide is reliable.
The main goal of reviews is to rate the product, while the primary goal of testimonials is to share personal experiences.īut when it comes to testimonials or review plugins for WordPress, the capabilities are basically the same. As a rule, reviews are short (and can be just a star rating), while testimonials are longer and more detailed.When they are happy about the purchase or service, they rarely spend time on reviews unless they are reminded about doing that multiple times or if their experience was awe-inspiring and exceeded all expectations. Leaving such reviews, they have a clear goal: to warn future customers against the company or the products, get their money back, etc. At the same time, bad experience with the company becomes a powerful driving force for clients to go to third-party websites to express their dissatisfaction.The reason for it is that the business owners, apparently, would not rush to showcase bad feedback, right? So they mostly reach out to happy customers to get their testimonials.
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